Growing Your Business

Do You Have A Business Or A Job? Michael Gerber is a business consulting "guru" whose observations concerning small businesses have had a profound impact on how his students see their businesses and their role... Read More

Quick! What is your most valuable business asset? If you are like most business people, your mind might quickly fly over your balance sheet. Is it your equipment? Is it your location? Is it your... Read More

When developing your marketing message, it's helpful to develop a Unique Selling Proposition or USP. What is a USP? The USP very clearly answers the question, "Why should I do business with you instead of... Read More

"People don't care how much you know until they know how much you care." It's interesting to see how many small businesses try as soon as possible to follow the example of some large corporations... Read More

An extremely powerful marketing tool that we get "too busy" or "too smart" to use is the testimonial. According to marketing guru Dan Kennedy, "What others say about you and your product, service, or business... Read More

Who are the very best new customers you get? Who is most likely to buy from you and continue being a good customer in the future? Isn't it a prospective customer who was referred to... Read More

By developing an effective advertising plan, you increase the likelihood of a positive return on your advertising investment, regardless of the amount you spend. Advertising is an investment in your business, similar to other investments... Read More

Pricing goods and services is one of the most difficult tasks in the business arena. Many small businesses fail to make a profit simply because they don't consider all the factors necessary to make prices... Read More

Market evaluation is the most critical element of successful business planning. It provides the basic data that will determine if and where you can successfully sell your product or service and how much to charge.... Read More