Selecting your business successor is a fundamental objective of planning an exit strategy and requires a careful assessment of what you want from the sale of your business and who can best give it to... Read More
Business Strategies
Starting a family business is a difficult adventure, especially when day-to-day tasks can overshadow your goals. We know your business is something you want to last, and planning ahead will help you achieve that success.... Read More
You have spent a great deal of your lifetime building a business. Now you are ready to transfer the business to a younger generation. This Financial Guide discusses some of the unique issues in planning... Read More
Most small businesses owners will, at some point in their life, go to a bank or other lending institution to borrow money for expansion of their operation. Unfortunately, many of them will fall victim to... Read More
Do You Have A Business Or A Job? Michael Gerber is a business consulting "guru" whose observations concerning small businesses have had a profound impact on how his students see their businesses and their role... Read More
Quick! What is your most valuable business asset? If you are like most business people, your mind might quickly fly over your balance sheet. Is it your equipment? Is it your location? Is it your... Read More
When developing your marketing message, it's helpful to develop a Unique Selling Proposition or USP. What is a USP? The USP very clearly answers the question, "Why should I do business with you instead of... Read More
"People don't care how much you know until they know how much you care." It's interesting to see how many small businesses try as soon as possible to follow the example of some large corporations... Read More
An extremely powerful marketing tool that we get "too busy" or "too smart" to use is the testimonial. According to marketing guru Dan Kennedy, "What others say about you and your product, service, or business... Read More
Who are the very best new customers you get? Who is most likely to buy from you and continue being a good customer in the future? Isn't it a prospective customer who was referred to... Read More